Nordic-rooted early educational pioneer strengthens market position with bold new identity focused on “forest school” methodology
Art Village Nursery, a Ghobash Group Enterprise, has announced a comprehensive revamp of its brand identity, designed to strengthen its position as Dubai’s premier nature-inspired destination for young learners.
The strategic rebrand sees “Art Village Nursery” evolving into “Art Village Early Childhood Centre,” reflecting on the institution’s premium educational philosophy that transcends traditional daycare models. It also aligns with the Centre’s community-focused approach which promotes outdoor exploration and nature-based learning as fundamental pillars of early childhood development.
The new identity features an earthy colour palette of forest green and sandy beige, complemented by graphical elements which showcase how nature can serve as the most natural and powerful educator. The design language honours Art Village’s inherent Nordic educational heritage, its distinctive Reggio Emilia approach, as well as the infinite potential which children stand to gain when they thrive through freedom of expression, investigation, and creative exploration.
“In Dubai’s highly competitive early childhood education landscape, Art Village stands apart by offering something truly unique,” said Susanne Linder, Principal at Art Village. “Our new brand identity expresses our commitment to providing children with authentic, nature-connected learning experiences that foster curiosity, resilience, and the joys of discovery. Our approach uniquely emphasizes sustainability, outdoor learning, and village community values – elements increasingly sought after by Dubai’s discerning parents who prioritize holistic development over traditional academic pressure”.
Elaborating further, Sari Saliba, General Manager of Art Village and HEI UAE, stated that “Through our community-focused approach and nature-based learning, we strive to elevate early childhood education across the UAE. We’re genuinely excited about Art Village’s unique offering and look forward to contributing to a more inspiring future for young learners”.
Art Village benefits from enhanced curriculum development and teacher training programs, combining Ghobash Group’s commitment to elevating early education in the UAE with proven Finnish early childhood methodologies.
