{"id":10156,"date":"2026-10-23T13:03:02","date_gmt":"2026-10-23T11:03:02","guid":{"rendered":"https:\/\/shams-alyaoum.com\/fr\/?p=10156"},"modified":"2026-10-23T13:03:02","modified_gmt":"2026-10-23T11:03:02","slug":"unicharm-annonce-le-lancement-a-grande-echelle-de-sa-filiale-en-afrique-de-lest-sofy-unicharm-east-africa-et-devoile-sa-strategie-de-vente-directe-ainsi-que-ses-objectifs-pour-2","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/fr\/unicharm-annonce-le-lancement-a-grande-echelle-de-sa-filiale-en-afrique-de-lest-sofy-unicharm-east-africa-et-devoile-sa-strategie-de-vente-directe-ainsi-que-ses-objectifs-pour-2\/","title":{"rendered":"Unicharm annonce le lancement \u00e0 grande \u00e9chelle de sa filiale en Afrique de l\u2019Est \u00ab SOFY UNICHARM EAST AFRICA \u00bb et d\u00e9voile sa strat\u00e9gie de vente directe ainsi que ses objectifs pour 2030"},"content":{"rendered":"<p><span lang=\"en-AE\">Unicharm Corporation (TOKYO : 8113) a annonc\u00e9 le lancement \u00e0 grande \u00e9chelle de sa coentreprise en Afrique de l\u2019Est, cr\u00e9\u00e9e en partenariat avec Toyota Tsusho Corporation, \u00ab SOFY UNICHARM EAST AFRICA LIMITED \u00bb. Pour marquer cette \u00e9tape importante, Unicharm a organis\u00e9 une pr\u00e9sentation commerciale et une c\u00e9r\u00e9monie d\u2019inauguration \u00e0 Nairobi, au Kenya, le 14 octobre 2026. Cet \u00e9v\u00e9nement, auquel ont assist\u00e9 des distributeurs locaux, des partenaires commerciaux et des repr\u00e9sentants du gouvernement, a mis en avant la r\u00e9orientation strat\u00e9gique de l\u2019entreprise vers un syst\u00e8me de vente directe et a pr\u00e9sent\u00e9 ses objectifs ambitieux pour 2030, visant \u00e0 renforcer ses fondements commerciaux sur le march\u00e9 en pleine croissance de l\u2019Afrique de l\u2019Est.<\/span><\/p>\n<p><b><span lang=\"en-AE\">Passage \u00e0 la vente directe et renforcement de la distribution<\/span><\/b><\/p>\n<p><span lang=\"en-AE\">Avec la cr\u00e9ation de cette nouvelle soci\u00e9t\u00e9, Unicharm passera de son syst\u00e8me traditionnel de vente en gros \u00e0 un mod\u00e8le ax\u00e9 sur la vente directe, g\u00e9r\u00e9 par SOFY UNICHARM EAST AFRICA. Cette \u00e9volution permettra \u00e0 Unicharm de mettre en \u0153uvre ses propres strat\u00e9gies marketing et de construire un r\u00e9seau de distribution plus solide. En \u00e9troite collaboration avec des agents commerciaux locaux, l\u2019entreprise vise \u00e0 acc\u00e9l\u00e9rer sa p\u00e9n\u00e9tration du march\u00e9 k\u00e9nyan et \u00e0 d\u00e9velopper ses exportations vers les pays voisins. Cette filiale est la premi\u00e8re entit\u00e9 \u00e0 l\u2019\u00e9tranger \u00e0 porter la marque \u00ab SOFY \u00bb, ce qui refl\u00e8te le ferme engagement d\u2019Unicharm \u00e0 soutenir l\u2019\u00e9panouissement des femmes en Afrique de l\u2019Est.<\/span><\/p>\n<p><b><span lang=\"en-AE\">Strat\u00e9gie commerciale et objectifs pour 2030<\/span><\/b><\/p>\n<p><span lang=\"en-AE\">Lors de la c\u00e9r\u00e9monie, Unicharm a r\u00e9affirm\u00e9 son engagement \u00e0 r\u00e9pondre aux besoins locaux en proposant des produits tels que le mod\u00e8le haut de gamme \u00ab SOFY Deep Absorb \u00bb, le \u00ab SOFY Long Lasting \u00bb, \u00e0 la fois de grande qualit\u00e9 et abordable, fabriqu\u00e9 en sous-traitance locale, ainsi que le \u00ab SOFY Long Lasting Single Sachet \u00bb, tr\u00e8s accessible. Par ailleurs, l\u2019entreprise a annonc\u00e9 ses quatre axes strat\u00e9giques pour stimuler sa croissance future : \u00e9largir l\u2019offre de produits s\u00fbrs et abordables afin d\u2019\u00e9radiquer la pr\u00e9carit\u00e9 menstruelle (Portefeuille et acc\u00e8s), \u00e9tendre les r\u00e9seaux pour diffuser des connaissances et fournir des produits d\u2019hygi\u00e8ne adapt\u00e9s (Distribution et port\u00e9e), investir dans les talents f\u00e9minins locaux et soutenir leur parcours professionnel (Investissement dans les talents), et nouer des partenariats avec les communaut\u00e9s et le gouvernement (Partenariat et coh\u00e9sion). Gr\u00e2ce \u00e0 ces initiatives, Unicharm vise \u00e0 atteindre un chiffre d\u2019affaires net de 1,5 milliard de shillings k\u00e9nyans (KSH) d\u2019ici 2030 et \u00e0 fournir ses produits \u00e0 2 millions de femmes dans toute la r\u00e9gion de l\u2019Afrique de l\u2019Est.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unicharm Corporation (TOKYO : 8113) a annonc\u00e9 le lancement \u00e0 grande \u00e9chelle de sa coentreprise en Afrique de l\u2019Est, cr\u00e9\u00e9e en partenariat avec Toyota Tsusho Corporation, \u00ab SOFY UNICHARM EAST AFRICA LIMITED \u00bb. Pour marquer cette \u00e9tape importante, Unicharm a organis\u00e9 une pr\u00e9sentation commerciale et une c\u00e9r\u00e9monie d\u2019inauguration \u00e0 Nairobi, au Kenya, le 14 octobre &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10157,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1256,1307,501],"class_list":["post-10156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-consommateurs","tag-generalites","tag-sante"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unicharm annonce le lancement \u00e0 grande \u00e9chelle de sa filiale en Afrique de l\u2019Est \u00ab SOFY UNICHARM EAST AFRICA \u00bb et d\u00e9voile sa strat\u00e9gie de vente directe ainsi que ses objectifs pour 2030 - Magazine Shams Al Yaoum<\/title>\n<meta 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