{"id":10079,"date":"2026-10-10T08:42:55","date_gmt":"2026-10-10T06:42:55","guid":{"rendered":"https:\/\/shams-alyaoum.com\/fr\/?p=10079"},"modified":"2026-10-10T08:42:55","modified_gmt":"2026-10-10T06:42:55","slug":"almarai-devoile-sa-strategie-de-croissance-2026-2031","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/fr\/almarai-devoile-sa-strategie-de-croissance-2026-2031\/","title":{"rendered":"Almarai d\u00e9voile sa strat\u00e9gie de croissance 2026-2031"},"content":{"rendered":"<ul>\n<li><i><span lang=\"FR\">Almarai a pr\u00e9sent\u00e9 sa nouvelle strat\u00e9gie lors de sa Journ\u00e9e des march\u00e9s de capitaux \u00e0 Riyad, au cours de laquelle les dirigeants de l\u2019entreprise ont \u00e9chang\u00e9 avec des investisseurs, des banquiers, des analystes et des repr\u00e9sentants de l\u2019ensemble de la communaut\u00e9 d\u2019affaires.<\/span><\/i><\/li>\n<li><i><span lang=\"FR\">Almarai pr\u00e9voit d\u2019investir plus de 4 milliards de dollars am\u00e9ricains au cours de la p\u00e9riode couverte par la strat\u00e9gie afin de soutenir l\u2019expansion de ses capacit\u00e9s, renforcer ses atouts concurrentiels et favoriser la prochaine phase de sa croissance durable.<\/span><\/i><\/li>\n<\/ul>\n<div class=\"content  content-justify \">\n<p><span lang=\"FR\">\u00c0 l\u2019occasion de sa Journ\u00e9e des march\u00e9s de capitaux 2026 (<i>Capital Markets Day<\/i>), Almarai, premier groupe laitier au monde enti\u00e8rement int\u00e9gr\u00e9 verticalement et premi\u00e8re entreprise de fabrication et de distribution de produits alimentaires et de boissons dans la r\u00e9gion MENA, a pr\u00e9sent\u00e9 aujourd\u2019hui les grandes lignes de sa strat\u00e9gie 2026-2031, pr\u00e9sentant \u00e0 la communaut\u00e9 d\u2019affaires ses principales ambitions pour les ann\u00e9es \u00e0 venir.<\/span><\/p>\n<p><span lang=\"FR\">Cette strat\u00e9gie repose sur quatre priorit\u00e9s cl\u00e9s pour la prochaine phase de croissance de l\u2019entreprise : renforcer ses cat\u00e9gories de produits phares, s\u2019\u00e9tendre de mani\u00e8re s\u00e9lective vers de nouvelles cat\u00e9gories \u00e0 fort potentiel, accro\u00eetre sa pr\u00e9sence dans des canaux tels que la restauration hors foyer et le commerce \u00e9lectronique (e-commerce), et poursuivre son expansion sur les march\u00e9s prioritaires de la r\u00e9gion. Elle s\u2019appuie sur plusieurs d\u00e9cennies d\u2019investissements dans ses marques, ses capacit\u00e9s de production, ses cha\u00eenes d\u2019approvisionnement et son capital humain. La strat\u00e9gie incarne \u00e9galement l\u2019ambition de l\u2019entreprise de cr\u00e9er une valeur durable pour ses consommateurs, ses clients, ses collaborateurs, ses actionnaires et les communaut\u00e9s qu\u2019elle accompagne.<\/span><\/p>\n<p><span lang=\"FR\">Cette ambition est soutenue par un programme d\u2019investissement d\u2019envergure, Almarai pr\u00e9voyant d\u2019investir plus de 4 milliards de dollars am\u00e9ricains au cours de la p\u00e9riode couverte par la strat\u00e9gie afin de soutenir l\u2019expansion de ses capacit\u00e9s, renforcer ses atouts concurrentiels et favoriser la prochaine phase de sa croissance durable.<\/span><\/p>\n<p><span lang=\"FR\">Commentant cette strat\u00e9gie, Fawaz Aljasser, PDG d\u2019Almarai, a d\u00e9clar\u00e9 :<\/span><\/p>\n<p><span lang=\"FR\">\u00ab Notre nouvelle strat\u00e9gie de croissance s\u2019appuie sur nos marques reconnues et cr\u00e9dibles, nos capacit\u00e9s \u00e0 la pointe du secteur et sur l\u2019une des plateformes les plus int\u00e9gr\u00e9es de la r\u00e9gion dans le domaine de l\u2019alimentation et des boissons. Aujourd\u2019hui, nous abordons la prochaine \u00e9tape de notre d\u00e9veloppement en nous appuyant sur des bases solides \u00bb.<\/span><\/p>\n<p><span lang=\"FR\">Plus important encore, notre ambition ne se limite pas \u00e0 la performance financi\u00e8re. Nous investissons pour \u00e9largir les choix propos\u00e9s aux consommateurs, renforcer la r\u00e9silience de notre cha\u00eene d\u2019approvisionnement et consolider nos capacit\u00e9s de production locales.<\/span><\/p>\n<p><span lang=\"FR\">Nous sommes convaincus que la combinaison des marques de confiance, l\u2019excellence op\u00e9rationnelle, l\u2019envergure et la r\u00e9silience dont b\u00e9n\u00e9ficie Almarai nous permet de tirer pleinement parti des importantes opportunit\u00e9s qui se pr\u00e9sentent, tout en continuant \u00e0 offrir la qualit\u00e9 et la valeur attendus par les consommateurs \u00bb, a-t-il ajout\u00e9.<\/span><\/p>\n<p><span lang=\"FR\">Les nouvelles opportunit\u00e9s qu\u2019Almarai entend saisir sont port\u00e9es par les tendances de croissance \u00e0 long terme du secteur de l\u2019alimentation et des boissons, la demande croissante des consommateurs pour des produits de haute qualit\u00e9, ainsi que par les atouts distinctifs de l\u2019entreprise dans des domaines cl\u00e9s tels que la production, la cha\u00eene d\u2019approvisionnement, la distribution, l\u2019orientation client et l\u2019innovation.<\/span><\/p>\n<p><span lang=\"FR\">Le texte du communiqu\u00e9 issu d\u2019une traduction ne doit d\u2019aucune mani\u00e8re \u00eatre consid\u00e9r\u00e9 comme officiel. La seule version du communiqu\u00e9 qui fasse foi est celle du communiqu\u00e9 dans sa langue d\u2019origine. La traduction devra toujours \u00eatre confront\u00e9e au texte source, qui fera jurisprudence.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Almarai a pr\u00e9sent\u00e9 sa nouvelle strat\u00e9gie lors de sa Journ\u00e9e des march\u00e9s de capitaux \u00e0 Riyad, au cours de laquelle les dirigeants de l\u2019entreprise ont \u00e9chang\u00e9 avec des investisseurs, des banquiers, des analystes et des repr\u00e9sentants de l\u2019ensemble de la communaut\u00e9 d\u2019affaires. Almarai pr\u00e9voit d\u2019investir plus de 4 milliards de dollars am\u00e9ricains au cours de &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1303,1195,1307],"class_list":["post-10079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-actualites-economiques","tag-affaires","tag-generalites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Almarai d\u00e9voile sa strat\u00e9gie de croissance 2026-2031 - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"Almarai a pr\u00e9sent\u00e9 sa nouvelle strat\u00e9gie lors de sa Journ\u00e9e des march\u00e9s de capitaux \u00e0 Riyad, au cours de laquelle les dirigeants de l\u2019entreprise ont\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shams-alyaoum.com\/fr\/almarai-devoile-sa-strategie-de-croissance-2026-2031\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Almarai d\u00e9voile sa strat\u00e9gie de croissance 2026-2031 - 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