{"id":9799,"date":"2025-07-02T15:05:33","date_gmt":"2025-07-02T13:05:33","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=9799"},"modified":"2025-07-02T15:05:34","modified_gmt":"2025-07-02T13:05:34","slug":"spend-earn-win-with-deem-finances-first-of-its-kind-loyalty-program","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/spend-earn-win-with-deem-finances-first-of-its-kind-loyalty-program\/","title":{"rendered":"Spend, Earn &amp; Win with Deem Finance\u2019s first-of-its-kind loyalty program"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/07\/photo-1k.jpg\" alt=\"\" class=\"wp-image-9800\" srcset=\"https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/07\/photo-1k.jpg 1000w, https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/07\/photo-1k-300x200.jpg 300w, https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/07\/photo-1k-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Using the Deem Mobile App, customers can seamlessly switch between two distinct reward programs to earn rewards on their credit card spend.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, cardholders can switch between&nbsp;<strong>guaranteed rewards with<\/strong>&nbsp;<strong>Joy<\/strong>&nbsp;and the chance to win big through a&nbsp;<strong>lucky draw with Win<\/strong>,&nbsp;all based on their everyday spending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program was developed using feedback from customers, who want clear, flexible reward options. Some prefer guaranteed benefits, while others enjoy the thrill of prize draws. Now, both groups can get what they want \u2014 when they want \u2014 without any extra cost. Every dirham spent brings customers closer to the rewards that suit them best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Power of Choice: Two Programs, One Card<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed to be flexible, switchable, and rewarding, the program allows cardholders to switch between two unique reward modes directly from the Deem Mobile App<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>JOY Program:<\/strong>\u00a0Earn\u00a0<strong>guaranteed rewards<\/strong>\u00a0on Lifestyle and Travel spend<\/li>\n\n\n\n<li><strong>WIN<\/strong>\u00a0<strong>Program:<\/strong>\u00a0Earn entries into an\u00a0<strong>AED 250,000 grand draw<\/strong>\u00a0every time you spend AED 100<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The program underlines Deem\u2019s promise to simplify access to finance and build trust through transparency by designing products based on customer needs and preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAt Deem, we empower customers through simplicity, transparency, and choice,\u201d said&nbsp;<strong>Chris Taylor, CEO of Deem Finance<\/strong>. \u201cThe Joy-Win Credit Card reflects this by giving people real freedom in how they\u2019re rewarded. We\u2019re not just launching a product, we\u2019re delivering on our promise to make financial tools more meaningful and accessible for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re putting the power of choice back in the customer\u2019s hands,\u201d said Suji Gopalakrishnan, Head of Retail Assets. \u201cAs our customer feedback revealed a desire for more control, transparency, and flexibility in how rewards are earned and redeemed, we curated a card to serve this requirement. Whether you prefer guaranteed rewards or a shot at a big win, you can now switch between both, all within the same card, every month.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How it works:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can switch modes monthly via the Deem App. Those choosing JOY can also toggle between Lifestyle and Travel categories and earn accelerated rewards up to AED 1,000 based on spend thresholds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Deem\u2019s new loyalty experience, every dirham spent is the customer&#8217;s choice to win big or earn more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using the Deem Mobile App, customers can seamlessly switch between two distinct reward programs to earn rewards on their credit card spend. In a move to redefine the credit card loyalty landscape, Deem Finance has launched the Joy-Win Credit Card Program to give customers more control over how they earn rewards. With this new program, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9,1338,1310],"class_list":["post-9799","post","type-post","status-publish","format-standard","hentry","category-news","tag-business","tag-consumer","tag-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spend, Earn &amp; Win with Deem Finance\u2019s first-of-its-kind loyalty program - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"Using the Deem Mobile App, customers can seamlessly switch between two distinct reward programs to earn rewards on their credit card spend. 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