Asertia, the international real estate group behind market leaders Tinsa and Deyde DataCentric (Spain and Latin America); Persch Consult and on-geo (Germany); and Troostwijk (Netherlands), among others, unites its companies under a new group name: Accumin.
\nThis strategic move brings together more than 1,500 employees from more than 20 companies in 14 countries, across 3 continents with a commitment to help their clients make the right Real Estate decisions.
\nAccumin offers global independent expertise combined with innovative software solutions and actionable intelligence that will help its clients and their customers See Value Clearly.<\/p>\n
Asertia, owned by international private equity firm Cinven, has announced plans to reorganise and define more clearly its diverse range of products and services around the globe under a new brand \u2013 Accumin.<\/p>\n
As one of the world\u2019s largest and most trusted real estate advisory companies with more than 40 years of experience, Accumin has one clear purpose: to empower people and businesses to grow by making the right Real Estate decisions and See Value Clearly. As part of redefining the group, Asertia combines its collective products and services under three core verticals to bring greater clarity on the group\u2019s capabilities: Value & Advisory, Intelligence & Software, and Risk Management. In addition to the three verticals, there will also be a new division called Home, which will primarily focus on bringing greater clarity and efficiency to help consumers make better real estate decisions as buyers, sellers and owners of real estate.<\/p>\n
\u201cValue is everywhere if you know how to look. In a world that is increasingly uncertain, our aim is to bring precision, clarity and innovation, and build trust with our clients, identifying opportunities and risks that might otherwise go unnoticed. This is an exciting phase of our present and future evolution as a combined group that demonstrates our overall capabilities in independent expertise and innovative intelligence and software solutions. Our purpose is to help our clients and their customers see value clearly, building upon our reputation as a company that clients can trust to provide them quality and independent, unbiased advice,\u201d said James Cornell, Global CEO of Accumin.<\/p>\n
To strengthen the company\u2019s strategic global vision, Accumin has named experts to lead its newly defined structure:<\/p>\n
Maarten de Hass has recently joined as the Global Head of Value & Advisory. Maarten has significant international Real Estate experience in multinational companies and brings with him years of working in consulting firms such as MVGM, Cushman, Deloitte and EY.<\/p>\n
Manuel Hurtado also recently joined as the Global Head of Intelligence. Coming from the strategy and technology consulting firm McKinsey, Manuel has been a key leader in their data and Gen AI area and has more than a decade of international experience in data strategy, digital transformation and analytics.<\/p>\n
Johan Drost, current CEO of Troostwijk Group, a subsidiary of Accumin, has been appointed Global Head of Risk Management. Here Johan combines his background within banking and insurance to help build on Troostwijk\u2019s vast products and services from risk inspection to Real estate loss assessing and valuation for insurance purposes.<\/p>\n
Jose Rivera, current Group Head of Digital will lead the transversal, and newly created consumer-focused division and become Global Head of Accumin Home.<\/p>\n
\u201cOur strength and our value lie in our integration of independent diverse perspectives from various countries, sectors, and disciplines, which gives us a global vision backed by local expertise, strengthening our ability to cut through complexity, providing value and clarity to our business customers and to the end consumer,\u201d adds Cornell. \u201cBy amplifying our human perspective with intelligence and software, we give clients greater control and confidence over Real Estate related decisions, which is what will be key to helping our clients and their customers see value clearly.\u201d<\/p>\n
Today\u2019s repositioning of the group under the global brand of Accumin is the beginning of a wider unification in how the company presents itself, working together whilst respecting regulation to preserve independence and data protection between its subsidiaries. While the company envisions most of its companies to ultimately rebrand as Accumin, most subsidiaries will first pass through a transition period in which they will be endorsed \u201cby Accumin\u201d to respect the powerful reputation that the individual companies have built in their local markets.<\/p>\n
As the group unites as one, Accumin transforms into an ecosystem of local and global expertise, harnessing the power of the diversity of its talent supported by intelligence and software, true to its name: the combination of knowledge, or acumen, and accuracy or precision, which are central to the value proposition the company offers for clients.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Asertia, the international real estate group behind market leaders Tinsa and Deyde DataCentric (Spain and Latin America); Persch Consult and on-geo (Germany); and Troostwijk (Netherlands), among others, unites its companies under a new group name: Accumin. This strategic move brings together more than 1,500 employees from more than 20 companies in 14 countries, across 3 …<\/p>\n","protected":false},"author":2,"featured_media":8349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[9,1310,1311],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-business","tag-general","tag-property"],"yoast_head":"\n