Dubai, UAE (May 02, 2024): Liali Fine Jewellers, the Dubai-based retailer of gold and diamond
\njewellery has announced the opening of its 10th boutique at the iconic Souk Madinat Jumeirah,
\na beachfront location where Arab charm meets modern glamour.
\nThis momentous opening marks the beginning of a new era for the brand. The boutique debuts
\nthe launch of a refreshed brand identity and boutique experience. For the interior design, Liali
\nhas partnered with an award-winning design firm to bring modernity, warmth and a deeper
\njewellery experience for its discerning clients.
\nThe new design language is a tasteful evolution of the current look-and-feel and is charaterised
\nby its regal colour palette, softer contours for its vitrines and distinctive jewellery displays that
\ncelebrate Liali\u2019s revered jewellery collections.
\n\u201cToday marks a new era for Liali Fine Jewellers,\u201d said Anuraag Sinha, Managing Director of Liali
\nFine Jewellers. \u201cOur new brand identity reflects our commitment to staying at the forefront of
\nthe jewellery industry. We understand the evolving needs of our customers and are constantly
\nstriving to push the boundaries of design and craftsmanship.\u201d
\nBacked by brilliance
\nThis positive change is in-line with the new brand direction that has set by Brilliant Diamond
\nGroup, which has added Liali Fine Jewellers to its wide portfolio of businesses within the
\ndiamond and jewellery industry. Brilliant Diamond Group has over four decades of expertise as
\na vertically-integrated company covering rough and polished diamond trading, fine jewellery
\nmanufacturing and retail through La Marquise Fine Jewellery and Liali Fine Jewellers.
\n\u201cThis new boutique and brand identity marks a significant milestone for Liali Fine Jewellers,\u201d
\nsaid Paresh Shah – Chairman, Brilliant Diamond Group. \u201cWe are committed to exceeding
\ncustomer expectations by offering the finest quality diamonds, exquisite designs and
\nexceptional value. We are confident that this new chapter will solidify Liali's position as a
\nleading jeweller in the region and beyond.\u201d<\/p>\n
Launching the Carine collection
\nIn addition to its award-winning jewellery offering, the new boutique launch will also highlight
\nthe brand\u2019s latest collection, Carine.
\nInspired by the brightest stars of the constellation Carina, this radiant and magnetic collection
\nuses 18K Rose Gold as a warm undertone to highlight the centre solitaire, a scintillating
\ncertified Princess-cut White Diamond.
\nThe collection resonates with jewellery lovers of all ages and features pendants in varying sizes,
\nallowing for versatility in styling. The elegant motif bangles add a touch of distinction to any
\noutfit and the rings and earrings are statement pieces that is sure to draw attention.
\nLiali\u2019s future plans
\nLiali is committed to providing its clients with jewellery pieces that are distinctive for its design,
\ncraftsmanship and affordable prices. Clients can explore these collections through its 10
\nlocations across the United Arab Emirates and Oman. Over the next 12 months, there will be an
\naddition of eight locations to its existing portfolio. The retailer also aims to launch four new
\ncollections with Carine being the first.
\n\u201cWe are excited to expand our reach with new stores planned across the region, making Liali's
\nexceptional jewellery accessible to even more customers.\u201d said Anuraag Sinha, the Managing
\nDirector of Liali Fine Jewellers.<\/p>\n
-Ends-<\/p>\n
About Liali Fine Jewellers:
\nLiali Fine Jewellers is a Dubai-based jewellery company that was established in 1999. The brand
\ncurrently operates ten stores in Dubai, UAE and two in Muscat, Oman. The company specialises in
\ncertified diamonds, pearls, precious and semi-precious stones jewellery crafted in 18K Gold. The brand
\nalso brings to life customised designs for its retail clients. Liali is renowned for its association with fine
\njewellery and personalised service, epitomising trust in the industry.
\nAbout Brilliant Diamond Group:
\nThe Brilliant Diamond conglomerate is a titan in the global diamond industry with over 500 employees
\nworldwide. With over 40 years of expertise spanning the diamond value chain, Brilliant Diamond Group
\nhas solidified its reputation as a trusted diamantaire of international acclaim. The primary business,
\nBrilliant Diamond, is one of the leading global wholesaler of rough and polished diamonds, with trading
\noffices covering the major continents. Two state-of-the-art fine jewellery manufacturing units in Dubai and
\nMumbai, provide jewellery wholesale services to brands across the world. Lastly, the group has two
\ndistinctive award-winning retail brands, La Marquise Fine Jewellery and Liali Fine Jewellers, combining
\nfor over 30 locations across the Middle East. This mines-to-market philosophy underscores Brilliant
\nDiamond Group\u2019s commitment to excellence across all facets of the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dubai, UAE (May 02, 2024): Liali Fine Jewellers, the Dubai-based retailer of gold and diamond jewellery has announced the opening of its 10th boutique at the iconic Souk Madinat Jumeirah, a beachfront location where Arab charm meets modern glamour. This momentous opening marks the beginning of a new era for the brand. The boutique debuts …<\/p>\n","protected":false},"author":1,"featured_media":8007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-8006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"yoast_head":"\n