{"id":7983,"date":"2024-04-12T21:46:03","date_gmt":"2024-04-12T19:46:03","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=7983"},"modified":"2024-04-12T21:48:49","modified_gmt":"2024-04-12T19:48:49","slug":"estee-lauder-signs-korean-singer-and-actress-iu-as-new-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/estee-lauder-signs-korean-singer-and-actress-iu-as-new-global-brand-ambassador\/","title":{"rendered":"Est\u00e9e Lauder Signs Korean Singer and Actress IU as New Global Brand Ambassador"},"content":{"rendered":"
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Est\u00e9e Lauder today announced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest Global Brand Ambassador. IU will be Est\u00e9e Lauder\u2019s first Korean Global Brand Ambassador and will be featured in campaigns for the brand\u2019s hero franchises, Advanced Night Repair and Double Wear. IU\u2019s first campaign will debut in April 2024. IU joins the current roster of Est\u00e9e Lauder Global Ambassadors, including Ana de Armas, Amanda Gorman, Bianca Brandolini D\u2019Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.<\/p>\n

\u201cWe are thrilled to welcome IU as Est\u00e9e Lauder\u2019s newest Global Brand Ambassador,\u201d said Justin Boxford, Global Brand President, Est\u00e9e Lauder. \u201cIU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We\u2019re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.\u201d<\/p>\n

\u201cI am incredibly excited to be joining Est\u00e9e Lauder,\u201d said IU. \u201cIt is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.\u201d<\/p>\n

\u201cOver the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication. Beyond her star power, it\u2019s her sense of purpose and commitment to giving back to others that deeply connects with our brand\u2019s core values,\u201d said Kyumoon Lee, Senior Vice President\/General Manager, Est\u00e9e Lauder Asia Pacific.<\/p>\n

About IU<\/b>
\nIU is a South Korean singer, songwriter, actress, and philanthropist. With a career of more than 16 years, IU is one of the most popular and beloved artists in Korea and across Asia. To date, she has released 6 studio albums, 9 EP\u2019s, and has debuted over 30 singles including drama O.S.Ts. She is also known worldwide for her acting in TV dramas and movies, including\u00a0Broker, Hotel del Luna, My Mister<\/i>, and more. As a multi-talented artist, IU has inspired fans across generations with her lyrics, voice and authenticity. She also has made unwavering commitments to charity, dedicating herself to various philanthropic causes and inspiring other artists in the industry to follow suit. As of February 2024, IU has released a new album,\u00a0The Winning<\/i>, and has embarked on her first world tour across Asia, Europe and North America.<\/p>\n

About Est\u00e9e Lauder<\/b>
\nEst\u00e9e Lauder is the flagship brand of The Est\u00e9e Lauder Companies Inc. Founded by Est\u00e9e Lauder, one of the world\u2019s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances \u2013 all infused with a deep understanding of women\u2019s needs and desires. Today, Est\u00e9e Lauder engages with consumers in over 150 countries around the world and at dozens of touch points \u2013 from in-store to digital. And each of these relationships consistently reflects Est\u00e9e\u2019s powerful and authentic point of view.<\/p>\n

NYSE: EL<\/p>\n

ELC-B<\/p>\n

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View source version on businesswire.com:\u00a0<\/span>https:\/\/www.businesswire.com\/news\/home\/20240411412295\/en\/<\/a><\/span><\/p>\n<\/div>\n

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Est\u00e9e Lauder today announced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest Global Brand Ambassador. IU will be Est\u00e9e Lauder\u2019s first Korean Global Brand Ambassador and will be featured in campaigns for the brand\u2019s hero franchises, Advanced Night Repair and Double Wear. IU\u2019s first campaign will debut in April …<\/p>\n","protected":false},"author":1,"featured_media":7984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture"],"yoast_head":"\nEst\u00e9e Lauder Signs Korean Singer and Actress IU as New Global Brand Ambassador - Magazine Shams Al Yaoum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shams-alyaoum.com\/en\/estee-lauder-signs-korean-singer-and-actress-iu-as-new-global-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e9e Lauder Signs Korean Singer and Actress IU as New Global Brand Ambassador - Magazine Shams Al Yaoum\" \/>\n<meta property=\"og:description\" content=\"Est\u00e9e Lauder today announced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest Global Brand Ambassador. IU will be Est\u00e9e Lauder\u2019s first Korean Global Brand Ambassador and will be featured in campaigns for the brand\u2019s hero franchises, Advanced Night Repair and Double Wear. 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