{"id":7964,"date":"2024-04-12T19:23:56","date_gmt":"2024-04-12T17:23:56","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=7964"},"modified":"2024-04-12T19:25:38","modified_gmt":"2024-04-12T17:25:38","slug":"nike-kicks-off-multi-year-innovation-cycle","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/nike-kicks-off-multi-year-innovation-cycle\/","title":{"rendered":"Nike Kicks Off Multi-Year Innovation Cycle"},"content":{"rendered":"
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New products fueled by insights from the world\u2019s leading athletes, brought to life by computational design and advanced manufacturing<\/i><\/p>\n

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Today, NIKE, Inc. (NYSE: NKE) extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signaled a multi-year innovation cycle. Brought to life by the full power of digital capabilities and cutting-edge technology, the company is delivering better, faster, more efficient solutions for athletes this summer and opening a world of creative possibilities \u2014 including Nike’s first sculpted, visible Air Zoom unit in the new Pegasus Premium running shoe<\/a>.<\/p>\n

The proprietary, sculpted Air unit connects the heel and forefoot and uniquely contours to the natural profile of the foot, delivering an entirely new springy, smooth sensation. Combined with ZoomX and ReactX foam, the new cushioning system creates more energy return for everyday runners.<\/p>\n

In addition, Air, Nike\u2019s most revolutionary, ubiquitous and versatile cushioning platform, powers the products Nike athletes will wear on the track, court and pitch this summer. Nike has optimized Air by leveraging computational design and incomparable athlete data from the Nike Sport Research Lab to create footwear that helps all athletes break barriers.<\/p>\n

\u201cFor more than 50 years we\u2019ve listened to and over-delivered for our athletes with the best of Nike innovation. We always push the boundaries of what\u2019s possible and take risks to help create the future of sport together,\u201d said John Hoke, Nike\u2019s Chief Innovation Officer. \u201cThis summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we\u2019re introducing new Nike Air Zoom shapes and sensations across all sports.\u201d<\/p>\n

The best of Nike\u2019s Air innovation for this summer will debut in the\u00a0Nike Blueprint Pack<\/a>, spanning footwear for track and road racing, basketball, football, skate, breakdancing and lifestyle. The blue, white and orange colorway is a nod to Nike\u2019s co-founder, Bill Bowerman, and his obsession with enabling the best-possible athlete performance.<\/p>\n

Nike\u2019s world-class athletes, including Dina Asher-Smith, Shelly-Ann Fraser-Pryce, Eliud Kipchoge and Sha\u2019Carri Richardson, revealed the brand\u2019s 2024 federation kits, which are the most data-driven and visually unified Nike\u2019s ever produced. Based on 4D motion-capture data, with pixel-level precision and specifically designed for each competition, the kits were inspired by the distinct identities and diverse communities of each country and sport.<\/p>\n

Nike also\u00a0revealed A.I.R.<\/a>\u00a0\u2014\u00a0Athlete Imagined Revolution<\/i>. In this co-creation project between elite athletes and Nike designers, Nike used innovative design tools to create the future of Air. The radical concepts are a view into the future of athlete co-creation, as well as the unlimited possibilities of Nike Air.<\/p>\n

\u201cThere are now no limits to what we can create with Nike Air,\u201d said Hoke. \u201cWe\u2019re obsessing new technologies like AI engines and rapid prototyping to continue exploring the unlimited possibilities. Now we can create Nike products with unprecedented fidelity, velocity and impact.\u201d<\/p>\n

\u201cWe\u2019re thrilled to celebrate another summer of sport with our incredible athletes and the product innovations that will help propel them to achieve their dreams,\u201d said Heidi O\u2019Neill, President, Consumer, Product and Brand, NIKE, Inc. \u201cWhat you\u2019ll see this year on the pitch, court, road or track signals a new, exciting multi-year cycle of innovation for us. And this summer is just a hint of the game-changing innovations coming across our entire portfolio that will take us into new markets and market share opportunities.\u201d<\/p>\n

About NIKE, Inc.<\/a><\/p>\n

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.\u2019s earnings releases and other financial information are available on the Internet at\u00a0http:\/\/investors.nike.com<\/a>. Individuals can also visit\u00a0http:\/\/news.nike.com<\/a>\u00a0and follow @NIKE.<\/p>\n

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New products fueled by insights from the world\u2019s leading athletes, brought to life by computational design and advanced manufacturing Today, NIKE, Inc. (NYSE: NKE) extended its position as the undisputed leader of footwear and apparel innovation by debuting a new line-up of products that signaled a multi-year innovation cycle. Brought to life by the full …<\/p>\n","protected":false},"author":1,"featured_media":7966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,2],"tags":[],"class_list":["post-7964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-news"],"yoast_head":"\nNike Kicks Off Multi-Year Innovation Cycle - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"New products fueled by insights from the world\u2019s leading athletes, brought to life by computational design and advanced manufacturing Today, NIKE, Inc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shams-alyaoum.com\/en\/nike-kicks-off-multi-year-innovation-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Kicks Off Multi-Year Innovation Cycle - 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