GoWit<\/b>, the leading AdTech provider, and\u00a0Publicis Media Middle East<\/b>, part of the French multinational advertising and communications holding company\u00a0Publicis Groupe<\/b>, today announced a strategic Commerce and Retail Media partnership across MENA and T\u00fcrkiye.<\/p>\n
This partnership brings together GoWit\u2019s cutting-edge AI-first Retail Media technology,\u00a0GoWit One<\/b>, with Publicis Media\u2019s regional scale, advertiser demand, and strategic expertise, accelerating the operational efficiency of Retail Media for retailers, agencies, and brands.<\/p>\n
By integrating Publicis Media\u2019s portfolio of global and local brands into GoWit\u2019s premium Retail Media inventory, the collaboration creates a high-velocity connection between brands and shoppers across key markets, including\u00a0Saudi Arabia, UAE, Egypt, Lebanon, Iraq, and T\u00fcrkiye.<\/b><\/p>\n
Connecting Brands with High-Intent Shoppers Across Key Markets<\/b><\/p>\n
This strategic alliance enables advertisers to launch multi-market campaigns with unprecedented speed and intelligence.<\/p>\n
By engaging high-intent audiences at the point of purchase, specifically within FMCG, electronics, and home improvement, brands can drive measurable outcomes in the region\u2019s fastest-growing digital environments.<\/p>\n
GoWit\u2019s retail partners gain access to incremental demand from Publicis Media\u2019s ecosystem, accelerating monetization and maximizing the performance of premium placements.<\/p>\n
Commenting on the partnership,\u00a0Tony Wazen, CEO, Publicis Media Middle East<\/b>\u00a0said,\u00a0\u201cRetail Media in MENA and T\u00fcrkiye is entering a more mature phase, where long-term value will depend not only on technology, but also on strong operating models, governance, and execution discipline. Our partnership with GoWit reflects our focus on helping build a more structured and scalable environment for brands and retailers across the region.\u201d<\/i><\/p>\n
On the strategic importance of the collaboration,\u00a0Emrah Adsan, Co-Founder and CEO of GoWit<\/b>\u00a0added,\u00a0\u201cThis partnership brings together world-class demand and next-gen Retail Media technology. Together with Publicis Media, we\u2019re building a truly unified and intelligent Retail Media ecosystem for MENA and T\u00fcrkiye.\u201d<\/i><\/p>\n
\u201cThis collaboration reflects our ambition to lead the evolution of Commerce and Retail Media across high-growth markets. By combining advanced AI-powered technology with our regional scale and commercial expertise, we are enabling retailers to unlock new revenue streams and empowering brands to drive measurable growth. It is a strategic step toward building a more consolidated, connected, and sustainable Retail Media ecosystem across MENA,\u201d\u00a0<\/i>added\u00a0Mazen Mroueh, Head of Retail Media & Partnerships at Publicis Media.<\/b><\/p>\n
Activating Omnichannel Retail Growth Across On-site, Off-site, and In-Store Ads<\/b><\/p>\n
The partnership enables retailers and agencies to move toward a truly omnichannel Retail Media strategy, seamlessly connecting on-site, off-site, and in-store.<\/p>\n
It also supports identity-led activation through Publicis Media\u2019s Core ID solution, ensuring privacy-safe targeting in high-intent retail environments. Together, this collaboration allows brands and retailers to:<\/p>\n
Publicis Media Becomes GoWit One\u2019s Pilot Agency Partner in MENA<\/b><\/p>\n
At the center of the partnership is\u00a0GoWit One<\/b>, GoWit\u2019s AI-powered, agentic AdOps platform designed to solve one of Retail Media\u2019s biggest challenges: fragmentation. The system brings multiple retailers, markets, and campaigns into a single unified ecosystem, replacing slow, manual workflows with intelligent automation.<\/p>\n
As the exclusive pilot agency partner for GoWit One in the MENA region, Publicis Media will leverage the platform to manage campaigns end-to-end, eliminating up to 98% of the manual AdOps work typically required to operate across multiple networks.<\/p>\n
\u201cThis partnership strengthens our vision of building a centralized Commerce Command Center across MENA, bringing together campaign excellence, digital shelf intelligence, and AI-powered optimization under one unified framework,\u201d\u00a0<\/i>said\u00a0Chirag Galundia, Head of Commerce at Publicis Media.<\/b><\/p>\n
\u201cThrough GoWit One\u2019s AI-driven ecosystem, we move past the complexities of manual campaign management, allowing our partners to focus on high-impact strategy and rapid scaling with a single solution,\u201d\u00a0<\/i>added Cemil Toks\u00f6z, CSO at GoWit.<\/b><\/p>\n
\u201cOur partnership with Publicis Media is a significant milestone in this journey; together, we are making Retail Media across the region smarter and faster to execute, providing a vital strategic advantage in the dynamic markets of MENA and T\u00fcrkiye.\u201d<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
GoWit, the leading AdTech provider, and\u00a0Publicis Media Middle East, part of the French multinational advertising and communications holding company\u00a0Publicis Groupe, today announced a strategic Commerce and Retail Media partnership across MENA and T\u00fcrkiye. This partnership brings together GoWit\u2019s cutting-edge AI-first Retail Media technology,\u00a0GoWit One, with Publicis Media\u2019s regional scale, advertiser demand, and strategic expertise, accelerating …<\/p>\n","protected":false},"author":2,"featured_media":11134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9,1310,1280],"class_list":["post-11133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-general","tag-technology"],"yoast_head":"\n