{"id":10749,"date":"2025-12-16T12:17:36","date_gmt":"2025-12-16T11:17:36","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=10749"},"modified":"2025-12-16T12:17:36","modified_gmt":"2025-12-16T11:17:36","slug":"mepra-awards-2025-announces-winners-honors-best-campaigns-practitioners-and-agencies-of-the-year","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/mepra-awards-2025-announces-winners-honors-best-campaigns-practitioners-and-agencies-of-the-year\/","title":{"rendered":"MEPRA Awards 2025 announces winners, honors best campaigns, practitioners and agencies of the year"},"content":{"rendered":"<p><span lang=\"EN\">The Middle East\u2019s PR and communications industry gathered in full force last week as the\u00a0<b>17th edition of the MEPRA Awards<\/b>\u00a0unveiled its 2025 winners, recognizing the campaigns, agencies and practitioners shaping the region\u2019s communications landscape. Held on 27 November, the ceremony brought together more than 600 industry leaders to celebrate standout work across strategy, creativity, storytelling and impact in a year marked by rapid change and rising expectations.<\/span><\/p>\n<p><span lang=\"EN\">Having received over 700 entries across 55 categories, the MEPRA Awards 2025 weighed PR professionals, communication strategists, agencies and in-house teams on parameters for driving awareness, brand positioning and crisis response through innovative strategies. Clinching maximum titles, Weber Shandwick MENAT, and Gambit Communications ruled the popular categories by sweeping<\/span><span lang=\"EN\">\u00a026 and 18 awards, respectively. The prestigious\u00a0<b>Chairperson\u2019s award<\/b>\u00a0was conferred upon Scott Armstrong (founder, Mentl) for accelerating mental health advocacy, whereas Brian Lott of Mubadala Investment Company won the\u00a0<b>Best Communicator of the Year<\/b>\u00a0for crafting narratives for Mubadala\u2019s global brand story. Other notable mentions for the evening include Tala Majzoub of HAVAS Red ME winning\u00a0<b>The<\/b>\u00a0<b>\u2018Dave Robinson\u2019 award for Outstanding Young Communicator of the Year<\/b>\u00a0and Fathimath Nooha of Murdoch University for\u00a0<b>Outstanding Student Campaign<\/b>.<\/span><\/p>\n<p><span lang=\"EN\">MEPRA Awards 2025 winners represent the highest of industry standards in innovation, strategy and impact, where contestants deep dive into the nuances of brand reputation, strategic storytelling and audience connection. In a fiercely competitive communications landscape, where trends and tactics evolve at a breakneck pace, the Middle East PR community has risen once again to the challenge with strategic agility and creative tenacity. Showcasing exceptional thinking, Current Global MENAT won the\u00a0<b>Best ESG Campaign<\/b><i>,\u00a0<\/i>while the\u00a0<b>Best Retail Campaign<\/b><i>\u00a0<\/i>was swept by Soul Communications for their innovative Drinkable Billboards. The popular categories of\u00a0<b>Large Agency of the Year, Medium Agency of the Year, and Small Agency of the Year<\/b><i>\u00a0<\/i>were clinched by Weber Shandwick MENAT, Current Global MENAT and The Romans, respectively.<\/span><\/p>\n<p><span lang=\"EN\">Speaking of the annual initiative MEPRA Chairperson, Kate Midttun said,\u00a0<i>\u201cMEPRA Awards has become a vital benchmark for recognizing PR brilliance and exceptional talent in the Middle East\u2019s PR and communications sector. This has been a standout year for creative resilience, and work across the communications spectrum has been truly astounding. The honorees have showcased the power of PR to inform and engage, elevating the art of an insightful communications approach. Congratulations to all the winners tonight, and we would like to thank them for redefining excellence benchmarks, motivating the entire fraternity to gear up for the upcoming year.\u201d<\/i><\/span><\/p>\n<p><span lang=\"EN\">The\u00a0<b>Best Homegrown Agency<\/b>\u00a0went to Tales and Heads with Mubadala Investment Company, bagging the\u00a0<b>Best In-House Team of the Year<\/b>. In the sector and services category, the\u00a0<b>Best Consumer Services Campaign<\/b>\u00a0was clinched by MSL Group ME, while Acorn Strategy and Ruya Bank won the\u00a0<b>Best Professional Services Campaign<\/b>\u00a0for conceiving the UAE\u2019s first fully AI-generated banking campaign. AI\u2019s popularity continued its winning streak with IBM and Weber Shandwick MENAT scooping the\u00a0<b>Best Technology Campaign\u00a0<\/b>for highlighting and promoting the responsible use of AI in businesses, and Current Global MENAT and Leo Burnett for\u00a0<b>Best Use of Artificial Intelligence<\/b>.<\/span><\/p>\n<p><span lang=\"EN\">In the country-wise campaign categories, Qatar Foundation took home the\u00a0<b>Best Campaign in Qatar<\/b>, the BPG Group won the\u00a0<b>Best Campaign in Kuwait<\/b>, Current Global MENAT swept three geographies scooping\u00a0<b>Best Campaign in Lebanon<\/b>,\u00a0<b>Best Campaign in Saudi Arabia<\/b>\u00a0and\u00a0<b>Best Campaign in the UAE<\/b>, while Weber Shandwick MENAT won\u00a0<b>Best Campaign in Egypt\u00a0<\/b>and Gambit Communications clinched\u00a0<b>Best Campaign in Bahrain\u00a0<\/b>and\u00a0<b>Best Campaign in Oman<\/b>. From purpose-driven strategies and impactful campaigns to persuasive storytelling that moved the audience, the MEPRA Awards 2025 winners exemplify creativity and influence that power new-age media communications.<\/span><\/p>\n<p><span lang=\"EN\">Entries were assessed by a panel of more than 130 industry experts, assuring stringent protocols to gauge creativity and impact. Gambit Communications sponsored the MEPRA Awards 2025 as the Diamond Partner, TAQA as the Platinum Partner, and Weber Shandwick MENAT and CARMA as Gold Partners, along with Mubadala, Kibsons, SEC Newgate Middle East, Telum Media, Burson; Place Communications, First and Ten Productions, Current Global MENAT, Matrix Public Relations, AMEC Measurement and Evaluation, as Supporting Partners.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Middle East\u2019s PR and communications industry gathered in full force last week as the\u00a017th edition of the MEPRA Awards\u00a0unveiled its 2025 winners, recognizing the campaigns, agencies and practitioners shaping the region\u2019s communications landscape. Held on 27 November, the ceremony brought together more than 600 industry leaders to celebrate standout work across strategy, creativity, storytelling &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[9,1384,1310],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","tag-business","tag-communications","tag-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MEPRA Awards 2025 announces winners, honors best campaigns, practitioners and agencies of the year - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"The Middle East\u2019s PR and communications industry gathered in full force last week as the\u00a017th edition of the MEPRA Awards\u00a0unveiled its 2025 winners,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shams-alyaoum.com\/en\/mepra-awards-2025-announces-winners-honors-best-campaigns-practitioners-and-agencies-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEPRA Awards 2025 announces winners, honors best campaigns, practitioners and agencies of the year - 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