{"id":10535,"date":"2025-11-12T12:18:58","date_gmt":"2025-11-12T11:18:58","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=10535"},"modified":"2025-11-12T12:18:58","modified_gmt":"2025-11-12T11:18:58","slug":"armaf-beaute-brings-accessible-luxury-makeup-to-the-region","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/armaf-beaute-brings-accessible-luxury-makeup-to-the-region\/","title":{"rendered":"Armaf Beaut\u00e9 Brings \u201cAccessible Luxury\u201d Makeup to the Region"},"content":{"rendered":"<p align=\"center\"><i><span lang=\"EN\">UAE-born Armaf Beaut\u00e9 launched skin-enhancing, inclusive makeup at Beautyworld ME<\/span><\/i><\/p>\n<div class=\"content  content-justify \">\n<p>&nbsp;<\/p>\n<p><u><span lang=\"EN\">Armaf Beaut\u00e9<\/span><\/u><span lang=\"EN\">, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range.<\/span><\/p>\n<p><span lang=\"EN\">The global cosmetics market was estimated at roughly USD 296 billion in 2023, with forecasts projecting continued growth through 2030. Armaf Beaut\u00e9 has established its presence in the affordable luxury market with skincare-infused makeup, offering premium formulations at attainable prices.<\/span><\/p>\n<p><span lang=\"EN\">Key hero products include the Hydra Max Serum primer, Skin Tint with SPF 30, Matte Max Foundation (SPF 20), Master Stroke Mascara, Glide It Eye Liner, Cr\u00e9me Touch Liquid Matte Lipstick and Breathable Nail Enamel. These SKUs reflect the brand\u2019s strategy of merging skincare and makeup performance for everyday wear.<\/span><\/p>\n<p><span lang=\"EN\">\u201c<i>At Armaf Beaut\u00e9, we believe beauty is about feeling confident, expressing yourself, and celebrating who you are<\/i>,\u201d said Sunita Menezes, Business Director, Armaf Beaut\u00e9.<\/span><\/p>\n<p><i><span lang=\"EN\">\u201cOur goal is to give real value, with luxurious products, beautiful packaging, and prices that everyone can enjoy. Armaf Beaut\u00e9 is empowering people to show their unique beauty. Be You. Always.\u201d\u00a0<\/span><\/i><span lang=\"EN\">she added.<\/span><\/p>\n<p><span lang=\"EN\">The Middle East and GCC markets are experiencing accelerated demand for skincare-led and inclusive beauty products; recent industry studies place the GCC cosmetics market in the multibillion-dollar range and forecast steady growth over the next decade. Rising demand for skincare-driven and inclusive beauty is reshaping the GCC market, now valued in the multibillion-dollar range and set for steady growth in the decade ahead. These trends underscore strong regional appetite for innovation that blends efficacy with accessibility; the space Armaf Beaut\u00e9 aims to occupy.<\/span><\/p>\n<p><span lang=\"EN\">With an established footprint across Africa and Asia, Armaf Beaut\u00e9 is making its GCC debut through a phygital retail strategy that bridges immersive in-store experiences with impactful digital campaigns, influencer collaborations, and e-commerce initiatives to connect with diverse beauty audiences. The brand also has its sights set on the US and Western markets, with expansion plans slated for 2026.<\/span><\/p>\n<p><span lang=\"EN\">Marking this milestone, Armaf Beaut\u00e9 unveiled its Radiant Silk Foundation and Serum in grand style, alongside a vibrant lineup of new products \u2014 Jelly Pop Lip Tint, Baked Blushes, Face Palette, Brow Boss Eyebrow Gel, and Game On One Stroke Kajal. Each product is vegan, cruelty-free, and paraben-free, underscoring the brand\u2019s commitment to clean, conscious beauty.<\/span><\/p>\n<p><span lang=\"EN\">Armaf Beaut\u00e9 is now available across retail locations such as Watsons, Chemist Warehouse, Gold Apple, Essenzi, Lifestyle, Lulu Hypermarket, and online at Amazon and Noon.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>UAE-born Armaf Beaut\u00e9 launched skin-enhancing, inclusive makeup at Beautyworld ME &nbsp; Armaf Beaut\u00e9, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range. The global cosmetics market was estimated at roughly USD 296 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9,1338,1310,1341],"class_list":["post-10535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-consumer","tag-general","tag-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armaf Beaut\u00e9 Brings \u201cAccessible Luxury\u201d Makeup to the Region - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"UAE-born Armaf Beaut\u00e9 launched skin-enhancing, inclusive makeup at Beautyworld ME &nbsp; Armaf Beaut\u00e9, the makeup division born from the legacy of Armaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shams-alyaoum.com\/en\/armaf-beaute-brings-accessible-luxury-makeup-to-the-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armaf Beaut\u00e9 Brings \u201cAccessible Luxury\u201d Makeup to the Region - Magazine Shams Al Yaoum\" \/>\n<meta property=\"og:description\" content=\"UAE-born Armaf Beaut\u00e9 launched skin-enhancing, inclusive makeup at Beautyworld ME &nbsp; 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