{"id":10371,"date":"2025-10-24T14:45:23","date_gmt":"2025-10-24T12:45:23","guid":{"rendered":"https:\/\/shams-alyaoum.com\/en\/?p=10371"},"modified":"2025-10-24T14:45:25","modified_gmt":"2025-10-24T12:45:25","slug":"introducing-caneza-a-1bn-legacys-visionaire-launches-a-new-era-of-modern-perfumery","status":"publish","type":"post","link":"https:\/\/shams-alyaoum.com\/en\/introducing-caneza-a-1bn-legacys-visionaire-launches-a-new-era-of-modern-perfumery\/","title":{"rendered":"Introducing CAN\u00c9ZA \u2013 A $1bn Legacy\u2019s Visionaire Launches A New Era Of Modern Perfumery"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/10\/1k-24.jpg\" alt=\"\" class=\"wp-image-10372\" srcset=\"https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/10\/1k-24.jpg 1000w, https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/10\/1k-24-300x200.jpg 300w, https:\/\/shams-alyaoum.com\/en\/wp-content\/uploads\/2025\/10\/1k-24-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">UAE\u2019s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi\u2019s legacy with a bold new vision for accessible luxury.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marking a defining moment in the evolution of regional perfumery,&nbsp;<strong>Can\u00e9za<\/strong>, a new fragrance house born from the creative lineage of&nbsp;<strong>Rasasi<\/strong>, will officially launch at&nbsp;<strong>Beautyworld Middle East 2025<\/strong>. The debut introduces&nbsp;<strong>22 meticulously crafted perfumes<\/strong>&nbsp;that embody modern sophistication, artisanal craftsmanship, and a vision to make&nbsp;<strong>luxury truly accessible<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by&nbsp;<strong>Anis Abdul Razak Kalsekar<\/strong>, Co-Owner of&nbsp;<strong>Rasasi Group<\/strong>&nbsp;and the creative mind behind some of the region\u2019s most iconic fragrances including&nbsp;<em>Hawas, La Yuqawam, Boruzz,<\/em>&nbsp;and&nbsp;<em>Wisam<\/em>. Can\u00e9za is a culmination of decades of olfactory mastery. The new brand bridges heritage and innovation, offering consumers an elevated yet attainable fragrance experience that mirrors global luxury standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>In my years at Rasasi, I\u2019ve witnessed both ends of the perfume spectrum mass fragrances that compromise quality and ultra-luxury scents beyond reach. Can\u00e9za was created to redefine that balance,<\/strong>\u201d says Anis Abdul Razak. \u201c<strong>It\u2019s about taking the craft and artistry of fine perfumery and making it accessible to those who appreciate authenticity, quality, and design.<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Can\u00e9za portfolio<\/strong>&nbsp;includes flagship fragrances such as&nbsp;<strong>Uomo<\/strong>&nbsp;and&nbsp;<strong>Gold<\/strong>, alongside signature collections like&nbsp;<strong>Iconic, Velvet, Mezmar.<\/strong>&nbsp;Each fragrance reflects European perfumery excellence fused with contemporary sensibility from vibrant citruses and spices to warm woods, musks, and florals. Designed for both men and women, the compositions are long-lasting, ethically sourced, and&nbsp;<strong>IFRA-compliant<\/strong>, catering to a new generation of conscious consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can\u00e9za\u2019s philosophy&nbsp;<em>Modern Luxury, Made Accessible<\/em>&nbsp;extends beyond its formulations. Every element, from the&nbsp;<strong>weighted glass bottles<\/strong>&nbsp;to the&nbsp;<strong>minimalist yet tactile packaging<\/strong>, has been crafted with precision and purpose. The brand\u2019s commitment to sustainability includes&nbsp;<strong>responsible sourcing<\/strong>&nbsp;and&nbsp;<strong>recyclable materials<\/strong>, aligning luxury with ethics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The UAE\u2019s perfume market, valued at&nbsp;<strong>USD 748.9 million in 2024<\/strong>&nbsp;and projected to reach&nbsp;<strong>USD 1.72 billion by 2033<\/strong>, provides fertile ground for Can\u00e9za\u2019s launch. With the region driving a global trend toward&nbsp;<strong>premiumization<\/strong>&nbsp;and&nbsp;<strong>accessible luxury<\/strong>, the brand enters at the perfect moment poised to resonate with both traditional perfumery loyalists and younger, experience-driven consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting the philanthropic values of the late&nbsp;<strong>Haji Abdul Razzak Kalsekar<\/strong>, Founder of Rasasi, Can\u00e9za also carries forward a legacy of giving back. The brand aims to partner with organizations such as&nbsp;<strong>UNICEF<\/strong>&nbsp;and&nbsp;<strong>Red Crescent<\/strong>&nbsp;to support education, women\u2019s empowerment, and environmental initiatives underscoring the belief that&nbsp;<em>true luxury is defined by the impact it leaves behind.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a&nbsp;<strong>digital-first brand<\/strong>, Can\u00e9za will be available through&nbsp;<strong>caneza.com<\/strong>, leading&nbsp;<strong>e-commerce marketplaces<\/strong>, and&nbsp;<strong>select partner stores<\/strong>&nbsp;in the&nbsp;<strong>UAE, GCC, USA, and Latin America<\/strong>&nbsp;from&nbsp;<strong>December 2025<\/strong>, with&nbsp;<strong>Phase 2 expansion<\/strong>&nbsp;into&nbsp;<strong>Europe, India, Russia, and Southeast Asia<\/strong>&nbsp;planned for 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With its debut at Beautyworld Middle East the region\u2019s largest stage for beauty and fragrance innovation.&nbsp;<strong>Can\u00e9za signals a new era of perfumery<\/strong>, where&nbsp;<strong>heritage meets modernity<\/strong>&nbsp;and&nbsp;<strong>luxury becomes a language of personal expression.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UAE\u2019s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi\u2019s legacy with a bold new vision for accessible luxury. Marking a defining moment in the evolution of regional perfumery,&nbsp;Can\u00e9za, a new fragrance house born from the creative lineage of&nbsp;Rasasi, will officially launch at&nbsp;Beautyworld Middle East 2025. The debut introduces&nbsp;22 meticulously crafted perfumes&nbsp;that embody &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing CAN\u00c9ZA \u2013 A $1bn Legacy\u2019s Visionaire Launches A New Era Of Modern Perfumery - Magazine Shams Al Yaoum<\/title>\n<meta name=\"description\" content=\"UAE\u2019s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi\u2019s legacy with a bold new vision for accessible luxury. 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