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Proven Innovation Recognized by Global Customers
for Its Space- and Energy-Efficient Approach
News Summary
• LG Electronics has sold more than 3.2 million LG WashTower™ units globally.
• The milestone reflects strong international demand for LG’s space- and energy-efficient product.
• The LG WashTower combines a unique, one-body design with advanced core technologies, including the AI DD™ and DUAL Inverter HeatPump™.
SEOUL, March 31, 2026 — LG Electronics’ (LG) WashTower™ all-in-one laundry solution has reached a major milestone, surpassing 3.2 million units in cumulative global sales. The WashTower integrates a separate washer and dryer into a single space-saving unit featuring LG’s core technologies and a convenient, user-centric design.
Trusted by Experts and Consumers Around the World
First launched in 2020, LG WashTower is now available in a total of 77 countries. The product has continued to prove popular with consumers worldwide – reaching cumulative sales in excess of 1.6 million units in North America, 160,000 units in Latin America, and 130,000 units in Asia. This strong international demand reflects a widespread and growing customer preference for convenient laundry solutions offering enhanced space- and energy-efficiency.
Differentiated AI-Powered Laundry Experience
The LG WashTower’s impressive performance is driven by proprietary technologies including the Artificial Intelligence Direct Drive™ (AI DD™) and DUAL Inverter HeatPump™. The AI DD detects load weight, fabric type, and soil level, then selects a suitable washing pattern to help clean items optimizely while minimizing fabric damage. Utilizing LG’s DUAL Inverter Heat Pump, the WashTower delivers low-temperature drying that is gentle on garments and linens. This core intelligence is complemented by features such as AI Wash. Adding to convenience, the model features Smart Pairing™, which allows the washer to communicate with the dryer and automatically select an appropriate drying cycle. The Prepare to Dry function further enhances usability by preheating the dryer before the wash cycle ends, helping reduce overall laundry time.
Ever-evolving Solutions for Customer Lifestyles
LG will continuously be discovering solutions that fit customers’ evolving lifestyles, with the expansion of its laundry lineup being one of those efforts. The company plans to introduce new models, AI features, and color options to suit a wider range of user needs, preferences, and space requirements.
LG is set to celebrate its WashTower sales milestone by hosting a range of promotional activities in South Korea, with similar initiatives slated for overseas markets as well.
“The LG WashTower leverages our proprietary core technologies and cutting-edge AI to deliver a more convenient clothing-care experience to customers all over the world,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “We strive to anticipate and better understand customers’ lifestyles, and will continue to earn the trust of global customers through products and solutions that redefine convenience through innovation and technology.”
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About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.
Media Contacts:
LG Electronics, Inc.LG Electronics, Inc.
Léa LeeJiyoung Bang
+82 2 3777 3981+82 2 3777 3692
lea.lee@lge.comjiyoung.bang@lge.com
www.LGnewsroom.comwww.LGnewsroom.com
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