Edit. : maher badr
• A spectacular stand in Hall 5, with the Alfa Romeo line-up telling the story of the brand’s evolution between Italian design, technological innovation, and driving dynamics.
• 2026 begins with a special preview to embark on a cycle of new features destined to express the brand’s identity even more intensely.
• Also on show, the New Tonale, making its debut on the Belgian market just a few months after its presentation to the international press.
Alfa Romeo will be taking part in the 102nd Brussels Motor Show, due to take place January 9-18, 2026, with a spectacular stand designed to tell the story of the evolution of the Biscione brand through the utmost in Italian design, technological innovation, and driving dynamics. The Belgian show – long one of the most important events on the European scene – exceeded 300,000 visitors last year, confirming its role as an international benchmark for the automotive market.
In such a prestigious context, the Alfa Romeo stand in Hall 5 will offer the general public the opportunity to admire the brand’s line-up, which embodies its most authentic expression by combining beauty of form, technology and the zenith of driving emotions. This setting is also the perfect time to begin a 2026 full of energy and ambition: on opening day, an exclusive preview will be unveiled, to embark on a cycle of innovations destined to express the brand’s identity even more intensely and inaugurate a year full of passion and sportiness. Such a journey will take Alfa Romeo towards the milestone of 116 years of history, confirming the continuity of an evolution based on solid foundations and a clear identity.
The spotlight is on the New Tonale, making its debut on the Belgian market just a few months after its international launch in Pisa, with 250 journalists in attendance from all over the world. An evolution of the brand’s first C-SUV, the new generation further elevates the sporty character and appeal of a design immediately recognizable as Alfa Romeo. With the New Tonale, the brand confirms its commitment to bringing to the world Italian excellence made up of innovation, design, and the emotions of driving. An evolution not only in terms of performance, but one aiming to forge an even deeper bond between car and driver, where technology amplifies passion and every detail recalls the heritage of the Biscione brand.
In short, the Brussels Motor Show has become the starting point of a new chapter for Alfa Romeo, where 2026 promises to be a dynamic and ambitious year, animated by the usual passion and determination to build the future without ever losing its essence.
